When I used to coach my son's football team, we had a saying: "Know your role- Do your job" What we meant by that was that if a kid didn't know what his assignment was, there was a good chance that he would complete that assignment. Your photography studio is much like a football team in some ways. Not everyone is cut out to be the star quarterback or running back. Somebody needs to block, someone needs to play defense, someone needs to kick, etc. The trick is evaluating the roster so you put the right kids in the right positions. As a studio owner, you need to do the same thing.

There are many roles in a studio - the photographer, the sales specialist, production, marketing, etc. Do you need to be fabulous at all of these? Not at all. In fact, I doubt there are many people out there who ARE good at all these areas. Photographic art is very personal and it is difficult to be objective when selling our own work. The important thing is to critically evaluate your skills and figure out what you are not good at - then hire someone else to do that particular task.

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